Google analyzes trustworthy sources to build connections between entities and to present knowledge about them in a quick and clear way. Since its introduction in 2012, Google’s Knowledge Graph has expanded into one of the largest knowledge databases. Let’s go in details over the most popular SERP features and the opportunities they offer for SEO and online advertising. Under the Search Appearance tab you will see the most popular rich SERP features present for your ranking pages. How do you know which pages of yours are presented with a rich SERP feature on Google? That is a tricky point to discover, as there can be thousands of SERP features and keywords which you cannot go through manually.įor the first quick check, let’s have a look in the Search Console >. Well, it all comes up to the question of search volumes, guessing keyword intent and correct bidding on your target keywords in every particular case. No need to click if the question is answered right in the Google search.Īnd PPC campaigns and shopping ads will impact CTR rates all down across the SERP, making competition really tough for the rest of the organic results. CTRs will vary depending on the type of the query and the rich results presented for the query on the first page in the SERP.įor example, rich sitelinks will create a higher CTR for the website having this SERP feature.Ī Knowledge Graph SERP feature may lower the CTR for the first result.

In fact, the average CTR across top positions do not show the real picture. Average CTR according to ranking positions on SERP

Google serp tracker